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Thursday, April 9, 2009

How to Select Keywords for Search Engine Optimization

I've been looking into different ways to drive traffic to my website because at the end of this week I will no longer be a member of Entrecard. Entrecard was fun, I did find a lot of unusual and very interesting blogs to read. Although it was fun and it did drive a lot of traffic to my blog, the bounce rate is/was very high.

I came across this interesting article on Search Engine Optimization that I think you might find helpful for your sites too. Leave a comment below and let me know what you think!

By: Evelyn Lim

Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn't have the keywords they're looking for, they'll miss you.

Determining keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.

Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.

There are several sites designed to assist you in keyword optimization. Here are a few of the free ones:-

The Overture Keyword Tool (http://www.inventory.overture.com ) lists searches related to the keyword you provide. This took is great for expanding your list.

Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.

The Keyword Tumbler (http://www.keywordtumbler.com) takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.

A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer's viewpoint and then sit back and watch the traffic roll in!

Evelyn Lim is a publisher of the popular newsletter "Mapping You to Success" aimed at the aspiring home based internet business owner. She also hopes to educate her readers on acquiring multiple sources of online income. Please visit her site at http://www.e-BizMap.com for more information.


Boutique By Bonnie April 9, 2009 at 11:35 PM  

"Visit competitors' sites and see what meta tags they use."
Well, I know what a meta tag is I think, but I don't know how to discover them on another website. It seems like the article mainly is to drive traffic to the two sites that offer a service. But it's a good reminder of the importance of SEO.

LadyK April 9, 2009 at 11:53 PM  

Hi Bonnie,
To my knowledge, the only way to view another site's meta tags is, while you are on their homepage, to click on "view" at the top of your browser, and select "page source".

The meta tags (if they used them), are somewhere in the top of the page of code.

Anonymous,  April 11, 2009 at 7:41 AM  

I recently came accross your blog and have been reading along. I thought I

would leave my first comment. I dont know what to say except that I have

enjoyed reading. Nice blog. I will keep visiting this blog very often.



LadyK April 11, 2009 at 10:55 AM  

Hi Kaylee
It's nice to meet you, I'm glad you are enjoying my blog too. Thank you.

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